A while ago, I mentioned the research project Hear how you like to hear. The researchers want to find out how users use hearables and what requirements they have for hearables. They have a very human-centered approach, which I like a lot, as it includes that hearing is very subjective and not everything about hearing can be captured in an audiogram.
The project is soon coming to an end. Peggy, the main researcher, gave a talk about the project and the results (the talk is in German, the slides are English). In particular, she found out that 90% of hearing aid users don’t find it important that the devices are small. That is pretty much the opposite of what the hearing aid industry is still selling. Great project, I hope there are more like this in the pipeline.